Marketing Case Study- Things To Do In Atlanta

Things to do in Atlanta is an online blog that shares experiences in the city from personified point of view.

OBJECTIVE: I personally started this platform as a passion project. I had no specific objective in mind, other than wanting to journal my experiences and meet new people along the way.

TARGET AUDIENCE: Tourists, Atlanta Implants (people relocating), Night Life Lovers, Couples, Foodies, Locals, Atlanta Business Owners

CHALLENGES: Competing with seasoned local activity blogs; learning the area in real time while executing critique and opinion.

HIGHLIGHTS & WINS: For the first year we interviewed local business owners, influencers and entrepreneurs. With the evergreen content we created with and for them, we were able to grow as they grew. Two years later, our page went viral and continues to grow exponentially off of content posted in both current and past seasons.

INSIGHTS & RESULTS: Today Things To Do In Atlanta reaches a minimum of 10,000 audience members per week and continues to collaborate with local entrepreneurs, business owners and friends of the city.

TAKEAWAYS: Sometimes the best projects are the ones you didn’t even realize were a project. Authenticity attracts. I had no game plan or strategy when curating this platform and had no idea that as many people who visit today would be a part of my little community.

This did not happen overnight or when I expected it to. If you are starting a personal perspective blog, focus on one thing and expand on that one thing as long as you can. It’s easier said than done, but the more you focus on you and eliminate comparing yourself to other creators, is the more successful your platform will be.

Need a little guidance on how to set up your personal blog or platform. Head to our homepage to get started today.