Marketing Case Study- The Numbers Law Firm
The Numbers Law Firm is a small business law firm that helps its clients to enter the business world with a strong legal foundation.
OBJECTIVE: I was brought on to this brand during their first few months of launching. The firm was ran by two beautiful, intelligent and personality-packed attorneys who didn’t know what their first step with social media should be. Within that first year, we were booked for our first international conference after their audience had a chance to fall in love with the women behind the firm. We decided to take the route of “Who We Are” rather than “What We Do.”
TARGET AUDIENCE: Small and medium sized enterprises. (No specific industry) Nonprofit Business owners.
CHALLENGES: As the brand grew, we took on more peers than potential clients. One challenge became turning peers into clients and the other was making sure that we were coming across as credible to our target audience.
HIGHLIGHTS & WINS: As we found our balance, we were able to bring on clients who felt like they had a team they could relate to. Content we posted within our first year continued to circulate and serve as productive talking points for future content projects.
By year two, we used our firm’s framework to create a new brand identity and to create an E-Book by the same title called “Brand Legal”. The change incited a pause on our front end to carve out a backend that would serve our clients better.
TAKEAWAYS: Starting someone’s brand from scratch can be a scary feeling. They are completely dependent on you to come up with the thing that will get them to their goal the fastest. Sometimes the hardest goal to have as a Marketing Director is, “This will not be fast. This will not be easy. This will take everything you have and give you less than what you’ve put in, at first. The only way to succeed is to never stop.” That conversation scares people away.
However, if you never have the conversation, you don’t give people a chance to decide if they actually want to take this risk or not. During my time with The Numbers Law Firm, I was truly able to feel the burn and benefit of every idea I did and did not execute. I am so lucky to be accompanied by two risk takers who are as enthused about the entrepreneurial process as the clients they are seeking.
If you’re a creative professional who keeps attracting clients you aren’t happy with, you have to make the change. You deserve realistic clients who respect the magnitude of your input and output. Ready to start attracting new clients, but not sure where to start? Head to our homepage to get started today.
