Marketing Case Study-The Content Collectives

Here’s a little story about building a C-Suite and how I hosted a business incubator using my girlfriends to help me build the foundation for my brand,

What Is A C-Suite: A C-Suite is a company’s group of top executives. These roles lead the companies goals and typically delegate teams who carry out deliverables and duties as needed. The most common positions in a C-Suite are:

CEO: The person running the company. This person is in charge of the company’s goals and usually has the skills to execute the company’s main functions.

CFO: The person in charge of the company’s finances. They organize the money and help the company to keep bringing it in.

COO: The glue that holds the company together. This person is in charge of workflow and daily operations.

CIO: Right hand to the COO. The COO sets the play and the CIO systemizes it. This person is in charge of automation, information technology and data management.

CMO: This person is the company’s connection to consumers. They manage the marketing team and convert the company’s goals into campaigns, deadlines and rollouts.

What Was My Strategy: I wanted to make $10,000 a month and I knew I couldn’t do it on my own. I spent a year being a sponge and soaking up as much information as possible from 6-figure a month earning companies and asking as many questions as I could.

I took the information and built a mock company based on my skills and goals. Once this was complete, I asked my friends to fulfill the roles I built. My team ranged form waitresses to actively-earning content creators (meaning everyone on your team doesn’t have to be an expert, but you do need a balance). Once we had a flow, we collectively searched for opportunities to execute.

We were lucky enough to be able to feature as vendors at a luxury business retreat with business owners who were looking to scale and strengthen their social media platforms. Within 24 hours of our presentation, we were able to walk way with $13,000, surpassing our $10,000.00 goal.

The money I earned helped me to fund and launch my own marketing company, It’s Giving Content, where I was able to secure several clients after my first month of officially launching.

Not only did I make my goal, but the research I invested in with my girls helped me to set a solid foundation for future projects and my day to day operations.

How Can You Do This Too: Your first step before you build a C-Suite is to build a business plan. I’ve often built my suites before my plan, but until you can apply roles to actions, it can be confusing for others to see how the different roles will be necessary.

Decide on what you want the business to accomplish, who you want to help and what you’ll need to do to accomplish your goals. Once that’s complete call up some friends or associates who you think would be perfect on executing with you. Be clear on your terms and expectations and get to work.

I hosted weekly meetings for 4 months with my girls and funded a weekend long content shoot to exercise the very skills I’d be using with my clients once the official company was completed.

TAKEAWAYS: If you don’t have friends, this is still achievable. Networking is your friend. You never know who needs your connection until you try to connect.

Don’t overthink this idea. If you want to go fast, go alone. If you want to go far, get a C-Suite.